The National Ploughing Championships will take place in Athy Co. Kildare from September 20^th-22^nd. For the first time in the ploughing championships history the Husqvarna arena, surrounded by Oregon, Aspen and Husqvarna stands will host the Husqvarna Axefactor and the All Ireland Husqvarna Pole Climbing Championships featuring Kevin Birchall MD Treecare Ireland and former World Champion Terry Bennett.

This year, Husqvarna plans to wow the crowds at the National Ploughing Championships with choreographed shows from Irish Axemen and Pole Climbers. Kevin Birchall and his team of experienced Pole Climbers along with former World Champion Pole Climber Terry Bennett will scale two trees which are 30 Metres in height each and 50cm in diameter. The Husqvarna Pole Climbing team will race each other against the clock up the trees with the winner being announced on the final day. The trees being used are being sourced, felled and prepared by Kevin Birchall who is a professional Pole Climber and has traveled throughout Europe setting up Pole Climbing competitions.

The Husqvarna Axefactor is another feast for the eyes where trained Axemen will entertain the crowds with their skill and mastering of the Husqvarna chainsaws. The Axemen have traveled throughout the world since 2007 showcasing their skills and creating masterpieces out of a trees. 2011 will also see them compete in the World championships in Holland.

Tony Brady, Marketing Director Liffey Distributors says ‘ Over 180,000 people attend the National Ploughing Championships each year and 2011 has given us the opportunity to bring something new to the show and I am delighted to be part of this. The Husqvarna Axefactor and the All Ireland Husqvarna Pole Climbing Championships are the first of its kind to the ploughing and I am sure the crowds will be left amazed as to what they will experience’.

Over 1,000 exhibitors and 180,000 visitors visit the National Ploughing Championships each year and 2011 promises to be better and bigger than before. One of the largest agricultural exhibitions in Europe and the Marketplace for Irish Agriculture visitors to this year’s Ploughing Championships can look forward to a very impressive display of the latest innovations in Agricultural Machinery, Bio-Energy, Forestry, Livestock and all related industries.

Liffey Distributors, exclusive distributors of Husqvarna Forest, Garden and Construction products will also showcase Oregon and Aspen stands. Last years success of  Oregons Powersharp paved the way for  Oregon in the Ploughing. Liffey Distributors also deal with Flymo, Partner, McCullough and were established in 1970 by Vincent Brady. Liffey Distributors started in a portacabin on Iona Road in Glasnevin in Dublin with the Oregon brand which manufactures every bar, sprocket and chain for the Husqvarna Group as well as those for manufacturers including Partner, Poulan, McCullough and Jonsered. In 1973, Vincent started working with the Husqvarna Group when he brought the first Husqvarna chainsaw into the country and gave it to his relatives, the Neville's in Limerick to test. That same chainsaw is still working to this day. Liffey Distributors is still run by Vincent and supported by all of his family and employs over 30 staff from a 40,000 sq ft base in Blanchardstown.

For further information on Liffey Distributors, please contact:

Liffey Distributors Limited

309 Northwest Business Park,

Ballycoolin,

Dublin 15

Ireland.

Tel: 01-8242600

www.husqvarna.ie

For media queries please contact:

Orla Brennan Ocean PR Ph: 01 614 0075 / orla@oceanpr.ie